Search Engine Optimization is one of the most effective and powerful marketing channels for businesses/companies because it specifically targets those who are actually in need of a service or product. That said, it's important to note that a good SEO Auckland strategy will only become effective when all the tasks it involves aim to enhance the overall quality of your site or your brand’s web presence. In this article, we are going to give you the top Premium SEO Tauranga techniques and strategies that you should focus on in 2018;
1.Optimize for Voice Search
You might have ignored this in the past, but not anymore. Today, about 25% of searches on Android devices are done by use of voice command. Google has actually reported that 50% of teens and 35% of adults normally use voice search every day on the Google app. So to improve your SEO, consider optimizing for voice search, You can do this by including a question in the content. This is because most of the voice searches are usually question based. For example; What are the best new SEO Auckland strategies in 2018?
2. Create Eye-Catching Headlines to Improve the Click Through Rates
The headline will give the 1st impression of your web content, and is usually a key factor when it comes to determining whether a reader will click on it or not. As such, you need to take your time to create an attractive and eye grabbing headline that will engage the reader.
3. Make sure Your Website is Mobile-Friendly
The number of mobile users has dramatically increased in past couple of years. According to search engine land, 60% of Google searches are now done via mobile devices. Therefore, it is crucial to make your website mobile friendly and easy to navigate so that users can find what they are looking for easily.
4. Encourage User Engagement
You need to encourage user engagement. Google has noted that user engagement helps in increasing page rankings. Engagement also keeps the users on your site for longer and increases conversion rate. To encourage user engagement, you can ask visitors to comment or share their thoughts on your posts by including a strong call to action. You can ask an open ended question like, What do you think are the best new SEO strategies in 2018? or you can simply provide the users with a chance to ask you any questions they might have.